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The main analytics system for Google Ads is considered to be Google Analytics. The systems communicate with each other to transfer data in full: information about advertising clicks is transmitted from Ads; from Analytics - indicators of engagement, audience, and most importantly – conversions/events. It is necessary to set up tracking of all possible significant conversions made on the site... The job of optimising an advertising campaign is to constantly test various hypotheses. AdWords has a handy built-in tool for this.
is to deliver more leads in your business
With Google Adwords, the billing of the ad costs is usually based on the cost-per-click model (CPC). With this method, costs for bids are only calculated if the user actually clicks on an ad. Conversely, this means that there are no costs for the mere appearance of an ad. Nevertheless, the wrong choice of keywords or ad settings can quickly result in high CPCs. These use up the preset budget prematurely and no further ads can be placed. In this article, we explain how CPCs can be estimated and optimized. Low CPCs are reflected in lower costs, which means that more ads can be displayed over the daily budget. This can increase the range.
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