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LinkedIn advertising can help your business reach a professional audience that has up to 2x the purchasing power of professionals on other platforms. Nevertheless, many advertisers fail to master this channel and use it for themselves, so their business continues to grow through LinkedIn Ads automation. In this article, we'll give you the keys to making sure LinkedIn Ads work for your business by helping you implement the right strategy.
is to deliver more leads in your business
There is absolutely no excuse for your business not to run lead generation campaigns on LinkedIn. Just like when developing your website, you need to determine from the start what you want from these campaigns and how much you are willing to invest. At the same time you should remember some points about LinkedIn.
If you're used to other paid platforms, you'll quickly find that there are many options that you won't find when using LinkedIn Ads Manager. Here are some disadvantages of using LinkedIn Ads compared to other social platforms:
High cost per click if not used properly
This is the main complaint of every B2B marketer. The cost per click is high compared to platforms like Facebook.
No micro audiences
If you used to run campaigns where you target small segments of users based on specific actions they've taken on your site, you're out of luck. For each audience you want to target, a minimum of 300 people is required to launch the campaign.
High CPM (the cost to reach 1000 people)
A metric used by growth hackers to see how much it costs us to reach 1,000 people. If you compare different platforms, you'll find that LinkedIn is at the high end of the price scale for reaching 1,000 people.
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