Are you starting your eCommerce business, crossing your fingers and hoping for the best? It is not enough! eCommerce Marketing is an important part of the lead generation and growth of your business.

Of course, putting together an eCommerce marketing strategy piece by piece can be tricky, especially if you're just starting your eCommerce journey.

But we're here to help. There are recent marketing techniques and tips you can use to expand your customer base.

There are about as many ways to advertise for your eCommerce website as there are websites on the Internet.

However, there are some guidelines to follow when starting e-commerce marketing. When you are trying to grow your online store, run campaigns that will:

• Easy to measure.
  Make sure your advertising activity can be easily tracked and measured. For example, if you are creating content, you need to measure how effective your keywords are and where you appear on search result in search engines.
• Targeted.
  In eCommerce marketing, targeting the right people saves you time and money. It also makes your campaigns more effective right from the start. If most of your leads find you through Facebook ads, your other social media campaigns won't get much of a boost.
• Visually attractive.
  eCommerce is a highly visual business and a product photo can make or break a sale. People need to see what they are buying and they need to admire it.
• Stick to the budget.
  You probably want to track of your spending. As a general rule, you should aim to fit your eCommerce marketing spending into your budget, and not the other way around. For example, buying Facebook Ads or Instagram Ads can be quite expensive. If you don't want to deal with high upfront costs, it might be worth taking a look at a content marketing, SEO or email marketing strategy first to gain momentum.

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